Young people, comprising about 95% of the European population aged 16-29, are deeply immersed in the digital world, with daily internet usage primarily centered around social media. This generation leverages online platforms not only for connectivity and entertainment but, significantly, as a primary source of information. However, amidst the vast digital landscape, the challenge lies in discerning credible information from the rampant spread of misinformation. The interplay between media and information holds a pivotal role, shaping societal knowledge and opinions. Media outlets, serving as gatekeepers, curate and disseminate information, influencing public discourse and priorities. While this dynamic relationship empowers youth to engage in discussions and express opinions, it also underscores the importance of media literacy to navigate the pitfalls of misinformation.
In the context of democratic societies, media's ability to set the agenda and shape public opinion becomes especially critical. The digital age has brought forth challenges like the rapid dissemination of false information, particularly during crucial events such as elections. Political figures may exploit media channels to manipulate public perception through strategies like securitization, restricting discourse on vital topics. Recognizing the detrimental impact of fake news on democracy, there is an urgent need to empower young individuals against misinformation through comprehensive media literacy initiatives. By fostering critical thinking, source evaluation, and fact-checking skills, we can equip the youth to navigate the digital information landscape responsibly, ensuring a more informed and resilient society.